Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
Emphasizes the importance of a
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
Emphasizes the importance of a
Imprint | Academic Press Inc |
Country of origin | United States |
Series | Food Science and Technology |
Release date | September 2012 |
Availability | Expected to ship within 12 - 17 working days |
First published | August 2012 |
Editors | Herbert Stone, Rebecca N Bleibaum, Heather A. Thomas |
Dimensions | 242 x 198 x 27mm (L x W x T) |
Format | Hardcover |
Pages | 438 |
Edition | 4th edition |
ISBN-13 | 978-0-12-382086-0 |
Barcode | 9780123820860 |
Categories | |
LSN | 0-12-382086-3 |