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Church and Sunday School Publicity; Practical Suggestions for Using the Printed Word to Extend the Influence of the Gospel (Paperback) Loot Price: R284
Discovery Miles 2 840
Church and Sunday School Publicity; Practical Suggestions for Using the Printed Word to Extend the Influence of the Gospel...
Church and Sunday School Publicity; Practical Suggestions for Using the Printed Word to Extend the Influence of the Gospel...

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Church and Sunday School Publicity; Practical Suggestions for Using the Printed Word to Extend the Influence of the Gospel (Paperback)

Herbert Heebner Smith

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Loot Price R284 Discovery Miles 2 840

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922. Excerpt: ... INTRODUCTION ETTERS from all parts of the country, by both J j ministers and laymen, reveal interest in the use of the printed word as a means of extending the influence of Christianity. The two following show the trend of present church thought in a growing number of centers: "I am pastor of a small church in a town of 5000. How can I best use our weekly paper to get the message of the church before the people?" "I am superintendent of the Sunday school here. I feel we ought to be more aggressive in reaching after pupils. What can you suggest for adequate publicity?" This book is an effort to set forth a few of the principles of commercial advertising and to show their application to church work. Encouragement in its production was first given by Marion Lawrance, dean of Sunday-school workers, during a conversation at Conference Point in 1918, where the writer was lecturing to state Sunday-school secretaries on methods of obtaining publicity for their work. Upon learning that there was no book available as a text for such classes Mr. Lawrance suggested the writing of such a book. He thought that the Sunday-school field would welcome it. Close association with pastors of many denominations in schools and conferences on church publicity has shown need for a book on local church publicity of a little different type than those available. Through his connection with the Department of Publicity of the Presbyterian Church, U. S. A., the writer has had opportunity to examine thousands of samples of church advertisements and other printed matter and has come to know what are the most vexing questions in local church publicity. Effort has been made to present the bases on which solutions of these problems may be worked out. Of course, the subject is by no means ex...

General

Imprint: General Books LLC
Country of origin: United States
Release date: February 2012
First published: February 2012
Authors: Herbert Heebner Smith
Dimensions: 246 x 189 x 2mm (L x W x T)
Format: Paperback - Trade
Pages: 42
ISBN-13: 978-1-151-50805-8
Barcode: 9781151508058
Categories: Promotions
Books > Humanities > History
Books > Humanities > History > General
Books > History > General
LSN: 1-151-50805-5

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