This historic book may have numerous typos and missing text.
Purchasers can download a free scanned copy of the original book
(without typos) from the publisher. Not indexed. Not illustrated.
1922. Excerpt: ... INTRODUCTION ETTERS from all parts of the
country, by both J j ministers and laymen, reveal interest in the
use of the printed word as a means of extending the influence of
Christianity. The two following show the trend of present church
thought in a growing number of centers: "I am pastor of a small
church in a town of 5000. How can I best use our weekly paper to
get the message of the church before the people?" "I am
superintendent of the Sunday school here. I feel we ought to be
more aggressive in reaching after pupils. What can you suggest for
adequate publicity?" This book is an effort to set forth a few of
the principles of commercial advertising and to show their
application to church work. Encouragement in its production was
first given by Marion Lawrance, dean of Sunday-school workers,
during a conversation at Conference Point in 1918, where the writer
was lecturing to state Sunday-school secretaries on methods of
obtaining publicity for their work. Upon learning that there was no
book available as a text for such classes Mr. Lawrance suggested
the writing of such a book. He thought that the Sunday-school field
would welcome it. Close association with pastors of many
denominations in schools and conferences on church publicity has
shown need for a book on local church publicity of a little
different type than those available. Through his connection with
the Department of Publicity of the Presbyterian Church, U. S. A.,
the writer has had opportunity to examine thousands of samples of
church advertisements and other printed matter and has come to know
what are the most vexing questions in local church publicity.
Effort has been made to present the bases on which solutions of
these problems may be worked out. Of course, the subject is by no
General Books LLC
|Country of origin:
Herbert Heebner Smith
||246 x 189 x 2mm (L x W x T)
||Paperback - Trade
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