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The Essential Brand Book - Over 100 Techniques to Increase Brand Value (Hardcover) Loot Price: R351
Discovery Miles 3 510
You Save: R34 (9%)
The Essential Brand Book - Over 100 Techniques to Increase Brand Value (Hardcover): Iain Ellwood
The Essential Brand Book - Over 100 Techniques to Increase Brand Value (Hardcover): Iain Ellwood

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The Essential Brand Book - Over 100 Techniques to Increase Brand Value (Hardcover)

Iain Ellwood

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List price R385 Loot Price R351 Discovery Miles 3 510 You Save R34 (9%)

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Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization who comes in contact with brands, products and services. This book provides readers with an insight into all components of brand management including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. Many current brand books tend to rely on case studies alone, emphasizing brand decisions as attached to company history. This book reveals the methods of choosing an appropriate framework for developing and managing a specific brand and shows how to match an appropriate strategy with the overall strategic goals of the organization.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: 2000
Authors: Iain Ellwood
Dimensions: 243 x 162mm (L x W)
Format: Hardcover
Pages: 328
ISBN-13: 978-0-7494-3279-9
Barcode: 9780749432799
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7494-3279-9

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