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Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (Hardcover) Loot Price: R1,963 Discovery Miles 19 630

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Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (Hardcover): Inger L Stole
Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (Hardcover): Inger L Stole

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Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s (Hardcover)

Inger L Stole

Series: The History of Communication

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Loot Price R1,963 Discovery Miles 19 630

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It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature.

General

Imprint: University of Illinois Press
Country of origin: United States
Series: The History of Communication
Release date: March 2006
First published: April 2006
Authors: Inger L Stole
Dimensions: 236 x 187 x 25mm (L x W x T)
Format: Hardcover
Pages: 312
ISBN-13: 978-0-252-03059-8
Barcode: 9780252030598
Categories: Promotions
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Humanities > History > American history
Books > History > American history
Books > Humanities > History > American history > General
Books > History > American history > General
LSN: 0-252-03059-1

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