Marketing on the Internet - Winning Global Competitive Advantage (Paperback)


This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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Product Description

This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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Product Details

General

Imprint

Oak Tree Press

Country of origin

Ireland

Series

Irish management briefings

Release date

May 1998

Availability

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Authors

Dimensions

230mm (L)

Format

Paperback

Pages

104

ISBN-13

978-1-86076-095-2

Barcode

9781860760952

Categories

LSN

1-86076-095-3



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