Based on interviews with hundreds of managers, activists,
government officials, factory workers, and workers'
representatives, Implementing Codes of Conduct represents the most
extensive research conducted to date into the emerging nature of
corporate social responsibility and global supply chains. Its
objective is to provide useful examples and lessons learned to
companies, policymakers, and others who are interested in
implementing their own code of conduct or are actively involved in
this field. This book has broad implications for firms that are
serious about seeing the social and environmental objectives
expressed in their corporate codes become a reality at the supplier
level --implications that stretch from the boardroom to the factory
floor. The book maps a route from the creation of a vision to its
implementation at the operational level. Based on research
conducted in the sports footwear, apparel, and retail sectors, this
book provides a detailed account of the approaches currently used
by leading brands and retailers, with practical suggestions for
other companies to follow in addressing social pressures. Given an
increasingly clear link between corporate social responsibility and
profits, this book is an invaluable tool in assisting those
interested in balancing the complex demands of society and
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