If you re a tech company, the most dramatic effect of megatrends
like cloud computing, managed services, and the rise of consumer
technology won t be felt in your company s product line. The true
disruption will be to your business model. Future customers won t
want to pay you high prices out of big CapEx budgets anymore. They
will expect lower cloud prices paid from OpEx budgets only when and
if they successfully consume the business value of your products.
How your company reacts to this risk shift could either accelerate
the commoditization of your products or lead you to a new stage of
profitable growth. For the first time, the tools are on the table
to truly eliminate barriers of cost and complexity created by the
last generation of tech. Consumption Economics is the owner s
manual for tech company executives who want to drive their company
successfully into the next one.
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