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Teach Yourself Imaginative Marketing (Paperback) Loot Price: R132 Discovery Miles 1 320 You Save: R21 (14%)
Teach Yourself Imaginative Marketing (Paperback): J. Jonathan Gabay
Teach Yourself Imaginative Marketing (Paperback): J. Jonathan Gabay

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Teach Yourself Imaginative Marketing (Paperback)

J. Jonathan Gabay

Series: Teach Yourself

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List price R153 Loot Price R132 Discovery Miles 1 320 You Save R21 (14%)

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Successful marketing involves looking at the organisation concerned and the world it occupies from the perspective of the customer. This guide explores the link between this "marketing philosophy', marketing theories and marketing practice.;It includes a range of examples and situations, covering non-traditional contexts, and readers are encouraged to "become involved" with case histories, self-checks and action checklists.;Dr Rushton is the co-author of "Effective Distribution Management" and "Marketing".

General

Imprint: Hodder Arnold
Country of origin: United Kingdom
Series: Teach Yourself
Release date: October 2000
Authors: J. Jonathan Gabay
Dimensions: 128 x 198mm (L x W)
Format: Paperback - B-format
Pages: 253
ISBN-13: 978-0-340-57601-4
Barcode: 9780340576014
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-340-57601-4

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