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Preface to Marketing Management (Paperback, 9th Revised edition) Loot Price: R2,008
Discovery Miles 20 080
Preface to Marketing Management (Paperback, 9th Revised edition): J. Paul Peter, James H. Donnelly
Preface to Marketing Management (Paperback, 9th Revised edition): J. Paul Peter, James H. Donnelly

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Preface to Marketing Management (Paperback, 9th Revised edition)

J. Paul Peter, James H. Donnelly

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Loot Price R2,008 Discovery Miles 20 080 | Repayment Terms: R187 pm x 12*

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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: May 2002
Authors: J. Paul Peter • James H. Donnelly
Dimensions: 254 x 200 x 13mm (L x W x T)
Format: Paperback • Online resource
Pages: 368
Edition: 9th Revised edition
ISBN-13: 978-0-07-283481-9
Barcode: 9780072834819
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-07-283481-1

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