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Preface to Marketing Management (Paperback, 8th Ed)
J. Peter, J. DonnellyThis text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
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Product Description
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
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Product Details
General
Imprint | McGraw-Hill Education - Europe |
Country of origin | United States |
Release date | July 1999 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | J. Peter, J. Donnelly |
Dimensions | 235 x 190mm (L x W) |
Format | Paperback |
Pages | 368 |
Edition | 8th Ed |
ISBN-13 | 978-0-07-366151-3 |
Barcode | 9780073661513 |
Categories | |
LSN | 0-07-366151-1 |
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