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Marketing in Europe - The Experience of Small and Medium European Food and Drink Firms (Hardcover)
J.R. Nicholls, Malcolm SargentThis work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.
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Product Description
This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.
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Product Details
General
Imprint | Avebury |
Country of origin | United Kingdom |
Series | Perspectives on Europe S. |
Release date | 1996 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | J.R. Nicholls, Malcolm Sargent |
Dimensions | 159 x 224mm (L x W) |
Format | Hardcover |
Pages | 192 |
ISBN-13 | 978-1-85972-141-4 |
Barcode | 9781859721414 |
Categories | |
LSN | 1-85972-141-9 |
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