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Books > Business & Economics > Business & management > Business competition

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Big Brands, Big Trouble - Lessons Learned the Hard Way (Audio cassette, New Ed) Loot Price: R288
Discovery Miles 2 880
You Save: R22 (7%)
Big Brands, Big Trouble - Lessons Learned the Hard Way (Audio cassette, New Ed): Jack Trout
Big Brands, Big Trouble - Lessons Learned the Hard Way (Audio cassette, New Ed): Jack Trout

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Big Brands, Big Trouble - Lessons Learned the Hard Way (Audio cassette, New Ed)

Jack Trout

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List price R310 Loot Price R288 Discovery Miles 2 880 You Save R22 (7%)

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Respected marketing guru Jack Trout shows not only why some of today's biggest brands are having trouble, but how to avoid repeating their mistakes as well. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Approximate running time: 180 minutes. Two Audiocassettes.

General

Imprint: Penton Overseas Inc
Country of origin: United States
Release date: April 2002
Authors: Jack Trout
Dimensions: 178 x 114 x 25mm (L x W x T)
Format: Audio cassette
Cassettes: 2
Running time: 180 minutes
Edition: New Ed
ISBN-13: 978-1-59125-149-1
Barcode: 9781591251491
Categories: Books > Business & Economics > Business & management > Business competition
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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-59125-149-4

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