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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The New Positioning - The Latest on the World's #1 Business Strategy (Paperback, New edition) Loot Price: R121
Discovery Miles 1 210
You Save: R19 (14%)
The New Positioning - The Latest on the World's #1 Business Strategy (Paperback, New edition): Jack Trout, Steve Rivkin
The New Positioning - The Latest on the World's #1 Business Strategy (Paperback, New edition): Jack Trout, Steve Rivkin

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The New Positioning - The Latest on the World's #1 Business Strategy (Paperback, New edition)

Jack Trout, Steve Rivkin

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List price R140 Loot Price R121 Discovery Miles 1 210 You Save R19 (14%)

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Release date: May 1997
First published: 1997
Authors: Jack Trout • Steve Rivkin
Dimensions: 226 x 149 x 12mm (L x W x T)
Format: Paperback
Pages: 173
Edition: New edition
ISBN-13: 978-0-07-065328-3
Barcode: 9780070653283
Categories: Books > Business & Economics > Business & management > Business strategy
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Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-07-065328-3

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