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Audiencemaking - How the Media Create the Audience (Hardcover)
Audiencemaking - How the Media Create the Audience (Hardcover): James S. Ettema, D.Charles Whitney
Audiencemaking - How the Media Create the Audience (Hardcover): James S. Ettema, D.Charles Whitney

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Audiencemaking - How the Media Create the Audience (Hardcover)

James S. Ettema, D.Charles Whitney

Series: Sage Annual Review of Communication Research S., v. 22

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This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Series: Sage Annual Review of Communication Research S., v. 22
Release date: August 1994
Editors: James S. Ettema • D.Charles Whitney
Dimensions: 222 x 152mm (L x W)
Format: Hardcover
Pages: 248
ISBN-13: 978-0-8039-4625-5
Barcode: 9780803946255
Categories: Books > Social sciences > Sociology, social studies
Books > Social sciences > Sociology, social studies > General
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Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 0-8039-4625-2

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