There can be no doubt about the increased role of promotional
language in the practice of contemporary politics. At the same time
education policy has come to be seen in the UK as a key strategy
for securing economic prosperity. For this reason there is growing
critical interest in the relationship between policy, rhetoric, and
the often conflicting demands of economy and society. 'The Language
of Education Policy' explores this dynamic in three decades of UK
education policy spanning five prime ministers from Heath to Blair.
Using critical discourse analysis the book examines the textual
dynamics of changing forms of educational governance, and
critically examines the tensions and inequalities inherent in
shaping a knowledge-based, learning society. By devising a
computer-aided method of analysis, this book also presents a means
of systematically applying CDA to a large body of historical data.
Key themes in the book include the increasing use by New Labour of
a personalised, inclusive style of political rhetoric to legitimize
contentious policy claims, and the increasing language of
'managerialism' in contemporary governance.
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