Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Imprint | Sage Publications Ltd |
Country of origin | United States |
Release date | November 1995 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Janeen Arnold Costa, Gary J. Bamossy |
Dimensions | 230mm (L) |
Format | Hardcover |
Pages | 341 |
ISBN-13 | 978-0-8039-5327-7 |
Barcode | 9780803953277 |
Categories | |
LSN | 0-8039-5327-5 |