Uses of Mass Communications (Hardcover)

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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

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Product Description

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

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Product Details

General

Imprint

Sage Publications Ltd

Country of origin

United Kingdom

Release date

June 1975

Availability

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Authors

,

Dimensions

230 x 150mm (L x W)

Format

Hardcover

Pages

318

ISBN-13

978-0-8039-0340-1

Barcode

9780803903401

Categories

LSN

0-8039-0340-5



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