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Channel Innovation in Commercial Banking Sector (Paperback) Loot Price: R1,428
Discovery Miles 14 280
Channel Innovation in Commercial Banking Sector (Paperback): Jayaraman Munusamy, Banu A, Mansur M
Channel Innovation in Commercial Banking Sector (Paperback): Jayaraman Munusamy, Banu A, Mansur M

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Channel Innovation in Commercial Banking Sector (Paperback)

Jayaraman Munusamy, Banu A, Mansur M

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Loot Price R1,428 Discovery Miles 14 280 | Repayment Terms: R133 pm x 12*

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The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic characteristics on the adoption of retail internet banking among consumers in the commercial banking sector. The study adopted a quantitaive approach using survey questionnaire to collect data from respondents at the variuos banking outlets in Klang Valley. The results indicated that age and income levels exhibited significant relationship with adoption of retail internet banking. Whereas, gender, race, education and ocupation did not affect the adoption of retail internet banking in the Malaysian context. The result shows that younger consumers favor new banking channel. Therefore, bankers should promote internet banking among younger generation and also educate older consumers that adoption of internet banking is free from risk.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: May 2011
First published: May 2011
Authors: Jayaraman Munusamy • Banu A • Mansur M
Dimensions: 229 x 152 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 80
ISBN-13: 978-3-8443-9590-7
Barcode: 9783844395907
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8443-9590-3

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