The study on Banking Channel Innovation was conducted in Klang
Valley in Malaysia. It investigates the impact of demographic
characteristics on the adoption of retail internet banking among
consumers in the commercial banking sector. The study adopted a
quantitaive approach using survey questionnaire to collect data
from respondents at the variuos banking outlets in Klang Valley.
The results indicated that age and income levels exhibited
significant relationship with adoption of retail internet banking.
Whereas, gender, race, education and ocupation did not affect the
adoption of retail internet banking in the Malaysian context. The
result shows that younger consumers favor new banking channel.
Therefore, bankers should promote internet banking among younger
generation and also educate older consumers that adoption of
internet banking is free from risk.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!