In a book that's one part prophecy, one part thought experiment,
one part manifesto, and one part survival manual, internet
impresario and blogging pioneer Jeff Jarvis reverse-engineers
Google, the fastest-growing company in history, to discover forty
clear and straightforward rules to manage and live by. At the same
time, he illuminates the new worldview of the internet generation:
how it challenges and destroys--but also opens up--vast new
opportunities. His findings are counterintuitive, imaginative,
practical, and above all visionary, giving readers a glimpse of how
everyone and everything--from corporations to governments, nations
to individuals--must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that,
in the end, is not about Google. It's about you.
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