0
Your cart

Your cart is empty

Books > Health, Home & Family > Self-help & practical interests > Personal finance

Not currently available

The Dollarization Discipline - How Smart Companies Create Customer Value...and Profit from It (Electronic book text, 1st edition)
The Dollarization Discipline - How Smart Companies Create Customer Value...and Profit from It (Electronic book text, 1st...
The Dollarization Discipline - How Smart Companies Create Customer Value...and Profit from It (Electronic book text, 1st...

Share your images

The Dollarization Discipline - How Smart Companies Create Customer Value...and Profit from It (Electronic book text, 1st edition)

Jeffrey J. Fox, Richard C Gregory

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2008
First published: 2004
Authors: Jeffrey J. Fox • Richard C Gregory
Format: Electronic book text
Pages: 272
Edition: 1st edition
ISBN-13: 978-0-470-30900-1
Barcode: 9780470309001
Categories: Promotions
Books > Health, Home & Family > Self-help & practical interests > Personal finance
LSN: 0-470-30900-8

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners