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Books > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia

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Logo Modernism (English, German, French, Hardcover) Loot Price: R997
Discovery Miles 9 970
You Save: R221 (18%)
Logo Modernism (English, German, French, Hardcover): Jens Muller, R.Roger Remington
Logo Modernism (English, German, French, Hardcover): Jens Muller, R.Roger Remington

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Logo Modernism (English, German, French, Hardcover)

Jens Muller, R.Roger Remington

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List price R1,218 Loot Price R997 Discovery Miles 9 970 | Repayment Terms: R93 pm x 12* You Save R221 (18%)

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Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of Modernism in logo design. With the creation of clean visual concepts, graphic designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei, Inc., and the Mexico Olympic Games of 1968. An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form.

General

Imprint: Taschen
Country of origin: Germany
Release date: September 2015
Authors: Jens Muller • R.Roger Remington
Dimensions: 380 x 255 x 45mm (L x W x T)
Format: Hardcover
Pages: 432
ISBN-13: 978-3-8365-4530-3
Barcode: 9783836545303
Languages: English • German • French
Categories: Books > Humanities > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia
Books > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia
Books > Categorized Speciality Shops > Taschen - Art & Photography
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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN: 3-8365-4530-6

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