Paradigms are shifting. The capitalist market model, or
"extended order," whose globalization forces support the business
methods of multinational corporations, is giving way to the "Global
Village" model--one of justice, virtue, stability, and national
sovereignty. Sullivan contends that by creating conditions for
opposition, globalization may be dooming itself. Here he explains
the shifting paradigm and considers its likely impact on corporate
Companies ignoring the growing chorus of discontent with
globalization do so at their peril. But those who adapt to new
realities will not merely survive--they will prosper. This book
details the adaptations that corporations need to implement to
safeguard their roles in the future:
Corporate governance bodies will increasingly include NGO
representatives and employees.
Justice, stability, virtue, and national cultural identity will
become corporate goals, alongside the profit motive.
Customer relationships will become enriched by mutual
obligations and trust.
Risky global corporate strategies will have less appeal than
more stable avenues of action.
Employee relations will increasingly take into account workers'
growing desire for meaningful labor whose rewards entail more than
Managers will become more like public servants and less like
The persistence of these trends--accelerated by the growing
power of the Internet to bring far-flung activists together in
pursuit of common goals--threatens the existing order as never
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