In the past few years, we've seen many data products based on
predictive modeling. These products range from weather forecasting
to recommendation engines like Amazon's. Prediction technology can
be interesting and mathematically elegant, but we need to take the
next step: going from recommendations to products that can produce
optimal strategies for meeting concrete business objectives.We
already know how to build these products: they've been in use for
the past decade or so, but they're not as common as they should be.
This report shows how to take the next step: to go from simple
predictions and recommendations to a new generation of data
products with the potential to revolutionize entire industries.
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