Retail Marketing and Branding - A Definitive Guide to Maximizing ROI 2e (Other digital, 2nd Edition)


Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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Product Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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Product Details

General

Imprint

John Wiley & Sons

Country of origin

United States

Release date

October 2015

Availability

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First published

2012

Authors

Dimensions

229 x 152 x 15mm (L x W x T)

Format

Other digital

Pages

398

Edition

2nd Edition

ISBN-13

978-1-119-20790-0

Barcode

9781119207900

Categories

LSN

1-119-20790-8



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