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Retail Marketing and Branding - A Definitive Guide to Maximizing ROI (Other digital, 2nd Revised edition)
Retail Marketing and Branding - A Definitive Guide to Maximizing ROI (Other digital, 2nd Revised edition): Jesko Perrey, Dennis...
Retail Marketing and Branding - A Definitive Guide to Maximizing ROI (Other digital, 2nd Revised edition): Jesko Perrey, Dennis...

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Retail Marketing and Branding - A Definitive Guide to Maximizing ROI (Other digital, 2nd Revised edition)

Jesko Perrey, Dennis Spillecke

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: October 2015
First published: 2013
Authors: Jesko Perrey • Dennis Spillecke
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Other digital
Pages: 398
Edition: 2nd Revised edition
ISBN-13: 978-1-119-20790-0
Barcode: 9781119207900
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-119-20790-8

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