Business Management - A Contemporary Approach (Paperback, 2nd ed)

No business exists in a vacuum - it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these dynamic challenges and opportunities, a business should be proactive and adaptive - not just at an operational level, but at a functional and strategic level as well. Business management: a contemporary approach focuses specifically on the functions of the organisation and how to respond to changes in the micro-, market-, and macro-environment. The book orientates the reader with an introduction into the field of business management, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and, lastly, purchasing management in supply chain management.