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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry

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Why Viewers Watch - A Reappraisal of Television's Effects (Electronic book text, 1st edition)
Why Viewers Watch - A Reappraisal of Television's Effects (Electronic book text, 1st edition): Jib Fowles
Why Viewers Watch - A Reappraisal of Television's Effects (Electronic book text, 1st edition): Jib Fowles

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Why Viewers Watch - A Reappraisal of Television's Effects (Electronic book text, 1st edition)

Jib Fowles

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Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: March 2013
First published: 1999
Authors: Jib Fowles
Format: Electronic book text
Pages: 284
Edition: 1st edition
ISBN-13: 978-1-4522-4591-1
Barcode: 9781452245911
Categories: Promotions
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
LSN: 1-4522-4591-6

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