The Sage Course Companion on Marketing is an accessible
introduction to the subject that will help readers to extend their
understanding of key concepts and enhance their thinking skills in
line with course requirements. It provides support on how to revise
for exams and prepare for and write assessed pieces. Readers are
encouraged not only to think like a marketer but also to think
about the subject critically.Designed to compliment existing
textbooks for the course, the companion provides: - Easy access to
the key themes in Marketing - Helpful summaries of the approach
taken by the main course textbooks - Guidance on the essential
study skills required to pass the course - Sample exam questions
and answers, with common themes that must always be addressed in an
exam situation - Quotes from leading thinkers in the field to use
in exams and essays - Taking it Further sections that suggest how
readers can extent their thinking beyond the "received wisdom" The
Sage Course Companion on Marketing is much more than a revision
guide for undergraduates; it is an essential tool that will help
readers take their course understanding to new levels and help them
achieve success in their undergraduate course.
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