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Marketing (Hardcover, New) Loot Price: R1,474 Discovery Miles 14 740
Marketing (Hardcover, New): Jim Blythe
Marketing (Hardcover, New): Jim Blythe

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Marketing (Hardcover, New)

Jim Blythe

Series: Sage Course Companions Series

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Loot Price R1,474 Discovery Miles 14 740

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The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The Sage Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.


Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Series: Sage Course Companions Series
Release date: March 2006
First published: March 2006
Authors: Jim Blythe
Dimensions: 210 x 157mm (L x W)
Format: Hardcover
Pages: 192
Edition: New
ISBN-13: 978-1-4129-1033-0
Barcode: 9781412910330
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-4129-1033-1

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