This book provides a detailed analysis, within an EU setting, of
what we may mean by the phrase 'consumer citizen'. It examines the
characterizations of the consumer in EU law and policy and argues
the case for a limited conflation of the hitherto distinct concepts
of the consumer and the citizen. As a basis for the model of
consumer citizenship practice introduced in this book, ideas of the
politicized consumer are discussed in parallel with legal and
theoretical concepts of citizenship. The author's discussion then
moves on to examine ideas of territorial and membership dimensions
of European consumer citizenship and the policy initiatives that
help define and encourage the consumer citizenship role. As the
detail becomes clear a set of four related and interdependent
normative influences on consumer citizenship practice are set into
a framework that will provide a functional reference tool for
policy makers and academic researchers.
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