Did you know that two out of three businesses fail? This is often
due to a lack of understanding of basic business concepts by the
business owners. In the competitive South African business
environment, aspiring entrepreneurs and new business owners need a
solid foundation of knowledge to building sustainable businesses
on. Entrepreneurship and how to establish your own business (5th
edition) is a foundational book covering the key areas of
entrepreneurship and small business development. This revised
edition explains important business concepts in layperson's terms
and uses updated examples to focus on. The entrepreneur's personal
skills set; Role models in the field of successful
entrepreneurship; Thinking 'out of the box' to find opportunities
in the market; Evaluating business ideas; Drawing up a business
plan; Setting up a business; Legal and other business requirements
that apply to new businesses.
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