A unique expose of the Cadbury story, providing an unprecedented
insight into the makings of an iconic brand.
"Cadbury's Puple Reign" for the first time tells the in-depth
story and definitive history of the Cadbury brand, and how it came
to be the world's pre-eminent chocolate brand. It presents a no
holds barred account of the rollercoaster ride the organization has
experienced that has, ultimately, led to its success. It is a story
of endurance, where, in the UK, Cadbury is a clear market
This fascinating journey that has been the history of Cadbury
makes it an ideal example with which to illuminate the story of
consumerism. The company was established even before there were a
mass of consumers to sell to, and was at the forefront of many of
the developments which facilitated the rise of mass markets:
Putting product quality at the heart of the brand.Harnessing the
miracles of the Industrial and Transportation Revolutions to drive
explosive growthIndustry consolidation via mergers and acquisitions
to cement critical massA radical approach to harnessing the
potential of its workforce to create the most effectively run
company in BritainThe virtuous circle of economies of scale which
slashed prices and brought chocolate to the massesInnovative
marketing and selling approaches that put the Cadbury brand into
not just the minds of consumers, but their hearts.
Illustrated with fact, anecdote and beautiful images from
previously archived material, this book provides the reader with an
unprecedented insight into one of the world's most iconic brands.
These insights will help any consumer business that aspire to build
longevity for their brand with lessons on how to better endear
itself to consumers, and how to turn that relationship into
The book has the full backing from Cadbury and chairman Sir John
Sunderland provides the foreword.
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