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Cadbury's Purple Reign - The Story Behind Chocolate's Best-Loved Brand (Electronic book text, 1st edition)
Cadbury's Purple Reign - The Story Behind Chocolate's Best-Loved Brand (Electronic book text, 1st edition): John...
Cadbury's Purple Reign - The Story Behind Chocolate's Best-Loved Brand (Electronic book text, 1st edition): John...

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Cadbury's Purple Reign - The Story Behind Chocolate's Best-Loved Brand (Electronic book text, 1st edition)

John Bradley

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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.

"Cadbury's Puple Reign" for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.

This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand.Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growthIndustry consolidation via mergers and acquisitions to cement critical massA radical approach to harnessing the potential of its workforce to create the most effectively run company in BritainThe virtuous circle of economies of scale which slashed prices and brought chocolate to the massesInnovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts.

Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world's most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.

The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: February 2011
First published: 2010
Authors: John Bradley
Format: Electronic book text
Pages: 352
Edition: 1st edition
ISBN-13: 978-1-119-99504-3
Barcode: 9781119995043
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-119-99504-3

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