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Relationship Marketing - Exploring Relational Strategies in Marketing (Paperback, 4th edition)
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Relationship Marketing - Exploring Relational Strategies in Marketing (Paperback, 4th edition)
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Relationship Marketing comprehensively examines relationships in
marketing and how these influence modern marketing strategy and
practice, by critically reviewing and analysing what has been
described as 'marketing's new paradigm'.Established as the key text
in the area, the fourth edition continues to offer an accessible
and authoritative introduction to this increasingly important
subject. It retains its informed coverage of the most recent and
important literature, as well as clearly organising and structuring
the book around its core themes. The new edition includes a wide
range of examples to illuminate the real world relevance of
concepts. In addition, overviews and summaries add clarity and help
consolidate understanding.A complete package of supplements is
available to assist students and instructors in using this book.
Visit www.pearsoned.co.uk/egan to find an Instructor's Manual,
PowerPoint slides, and links to other useful sites.This book is
ideal for undergraduates and postgraduates taking modules in
Relationship Marketing, Customer Services, and Marketing
Communications. It is core reading for the CIM Level 4 module on
'Stakeholder Marketing'.
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