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Foundations of Marketing (Paperback, 5th edition) Loot Price: R968
Discovery Miles 9 680
You Save: R192 (17%)
Foundations of Marketing (Paperback, 5th edition): John Fahy, David Jobber
Foundations of Marketing (Paperback, 5th edition): John Fahy, David Jobber

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Foundations of Marketing (Paperback, 5th edition)

John Fahy, David Jobber

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List price R1,160 Loot Price R968 Discovery Miles 9 680 | Repayment Terms: R90 pm x 12* You Save R192 (17%)

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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing field How marketing adds value to customers and organisations How innovative brand positioning drives commercial success How companies in the service sector such as Paddy Power build a loyal customer base How viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

General

Imprint: McGraw-Hill Inc.,US
Country of origin: United States
Release date: March 2015
First published: 2015
Authors: John Fahy • David Jobber
Dimensions: 260 x 190 x 10mm (L x W x T)
Format: Paperback
Pages: 384
Edition: 5th edition
ISBN-13: 978-0-07-716795-0
Barcode: 9780077167950
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
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LSN: 0-07-716795-3

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