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Marketing Management in Practice (Electronic book text, 4th Revised edition)
Marketing Management in Practice (Electronic book text, 4th Revised edition): John Williams, Tony Curtis
Marketing Management in Practice (Electronic book text, 4th Revised edition): John Williams, Tony Curtis

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Marketing Management in Practice (Electronic book text, 4th Revised edition)

John Williams, Tony Curtis

Series: CIM Coursebook

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: CIM Coursebook
Release date: June 2007
First published: 2007
Authors: John Williams • Tony Curtis
Format: Electronic book text
Pages: 400
Edition: 4th Revised edition
ISBN-13: 978-1-136-42009-2
Barcode: 9781136420092
Categories: Promotions
Books
LSN: 1-136-42009-6

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