BH CIM Coursebooks are crammed with a range of learning objective
questions, activities, definitions and summaries to support and
test your understanding of the theory. The 07/08 editions contains
new case studies which help keep the student up to date with
changes in Marketing strategies. Carefully structured to link
directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant. Each Coursebook is accompanied by access
to MARKETINGONLINE (www.marketingonline.co.uk), a unique online
learning resource designed specifically for CIM students which can
be accessed at any time.
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