BH CIM Coursebooks are crammed with a range of learning objective
questions, activities, definitions and summaries to support and
test your understanding of the theory.The 07/08 editions contains
new case studies which help keep the student up to date with
changes in Marketing strategies.Carefully structured to link
directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant. Each Coursebook is accompanied by access
to MARKETINGONLINE (www.marketingonline.co.uk), a unique online
learning resource designed specifically for CIM students which can
be accessed at any time.
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