Marketing Management in Practice. the Official CIM Coursebook 06/07 (Electronic book text)

Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially by leading experts of the field for the Marketing Management in Practice module and is fully endorsed by CIM.; It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.