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Beyond Borders - Web Globalization Strategies (Paperback) Loot Price: R536
Discovery Miles 5 360
You Save: R190 (26%)
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Beyond Borders - Web Globalization Strategies (Paperback): John Yunker
Beyond Borders - Web Globalization Strategies (Paperback): John Yunker

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Beyond Borders - Web Globalization Strategies (Paperback)

John Yunker

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List price R726 Loot Price R536 Discovery Miles 5 360 You Save R190 (26%)

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Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received.Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.


Imprint: New Riders Publishing
Country of origin: United States
Release date: August 2002
First published: August 2002
Authors: John Yunker
Dimensions: 228 x 178 x 28mm (L x W x T)
Format: Paperback
Pages: 576
ISBN-13: 978-0-7357-1208-9
Barcode: 9780735712089
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Computing & IT > Internet
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > E-commerce
LSN: 0-7357-1208-5

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