The Communication Ideal is a collection of theory and practice that
drives the interaction between brands and people - now and in the
future. The Communication Ideal is an examination of the principles
underlying effective dialogue and a bold prediction about the
future of advertising, marketing and personal brand communications.
It is an essential book for people working with brands, agencies,
PR companies, marketing services and those involved in the print,
recording, radio, television, cinema, internet and mobile
industries will all find this book centrally relevant to them. This
volume is also vital for those who are learning about the above
industries with a view to being involved in media and
communications. Jonathan MacDonald would like to thank Carl Taylor
and Peggy Ann Salz for their editorial help and the network of
colleagues and associates behind the scenes.
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