This is one of the most thoughtful books on branding I've come
across. Most such books are either quickly-crafted "how-to" books
or academic tomes over-burdened with references. This book is
thoughtful because it raises questions which deal with the "why"
rather than just "how" of branding. The reference to brutal truth
as the truth which will set us free--to examine ourselves without
self-illusions--is liberating. The notion that Asia has many good,
but no great brands, is also not a put-down but a clarion call for
Asian CEOs to rise to the challenge and create lasting, meaningful,
Ho Kwon Ping
Chairman/CEO, Banyan Tree and Board of Trustees, SMU
2010 recipient of the "Lifetime Achievement Award" by the American
A cold shower to wake people up. Joe Baladi's Brand Blueprint is
a great tool for anyone involved in Sovereign Relationship
Marketing or brand building anywhere.
Chief Executive Officer, Omnicom APIMA
There are many books about branding but few address Asian
companies directly. Joe Baladi has been one of the loudest voices
to advocate strong branding practices to Asian companies determined
to outperform their competitors. "The Brutal Truth About Asian
Branding" is a timely book that all Asian CEOs with global
aspirations should read.
Group CEO, Eu Yan Sang International
"The Brutal Truth About Asian Branding" is the first book that
connects branding frameworks to the realities of operating in Asia.
It offers a very straightforward perspective on the challenges
Asian CEOs face as they build their businesses and their brands,
and perhaps the most compelling part of the book is the passionate
plea for how Asian CEOs should be thinking different about
branding. In true Baladi style, it is straight from the
Managing Partner (Asia), Monitor Group
A very interesting and valuable perspective on Asian branding...
one that decision makers in the region should read and embrace.
Well done Joe
Founder & CEO, OSIM International
Brands mean Business, anywhere in the world The focus on Asia,
at this time, is natural since the developing nations of the region
did so much to help the world recover from the global 2008 economic
crisis. Baladi's text is timely; it is thoughtful and
thought-provoking; putting people and brands center stage with
practical insights borne of his breadth of personal experience at
Chris D. Beaumont
Professor, Tokyo University, Global Centre of Excellence
Director, North Asia, Results International
The brutal truth is that Joe Baladi is right. Asian CEOs must
learn the brand skills used so successfully in the rest of the
world. It will take a big change in mentality, but the rewards will
be vast. This book is a great start to that revolution.
Author, "22 Irrefutable Laws of Advertising"
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