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Books > Arts & Architecture > History of art / art & design styles > Art styles not limited by date > Oriental art

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Gods in the Bazaar - The Economies of Indian Calendar Art (Paperback) Loot Price: R537
Discovery Miles 5 370
You Save: R70 (12%)
Gods in the Bazaar - The Economies of Indian Calendar Art (Paperback): Kajri Jain
Gods in the Bazaar - The Economies of Indian Calendar Art (Paperback): Kajri Jain

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Gods in the Bazaar - The Economies of Indian Calendar Art (Paperback)

Kajri Jain

Series: Objects/Histories

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List price R607 Loot Price R537 Discovery Miles 5 370 You Save R70 (12%)

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Gods in the Bazaar is a fascinating account of the printed images known in India as "calendar art" or "bazaar art," the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art wields in Indian mass culture, arguing that its meanings derive as much from the production and circulation of the images as from their visual features. Jain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies-of art, commerce, religion, and desire-within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India's postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular.

General

Imprint: Duke University Press
Country of origin: United States
Series: Objects/Histories
Release date: April 2007
First published: May 2007
Authors: Kajri Jain
Dimensions: 260 x 181 x 27mm (L x W x T)
Format: Paperback - Trade
Pages: 448
ISBN-13: 978-0-8223-3926-7
Barcode: 9780822339267
Categories: Promotions
Books > Arts & Architecture > History of art / art & design styles > Art styles not limited by date > Oriental art
Books > Humanities > History > History of specific subjects > Economic history
Books > History > History of specific subjects > Economic history
Books > Arts & Architecture > Art forms, treatments & subjects > Prints & printmaking
Books > Arts & Architecture > Art forms, treatments & subjects > Prints & printmaking > General
Books > Humanities > History > Asian / Middle Eastern history
Books > History > Asian / Middle Eastern history
Books > Humanities > History > Asian / Middle Eastern history > General
Books > History > Asian / Middle Eastern history > General
Books > Humanities > History > World history > From 1900
Books > History > World history > From 1900
Books > History > World history > From 1900 > General
Books > Humanities > History > World history > From 1900 > General
LSN: 0-8223-3926-9

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