The first comparison of the breast cancer and the prostate cancer
"Cancer Activism" explores the interplay between advocacy, the
media, and public perception through an analysis of breast cancer
and prostate cancer activist groups over a nearly twenty-year
period. Despite both diseases having nearly identical mortality and
morbidity rates, Karen M. Kedrowski and Marilyn Stine Sarow present
evidence from more than 4,200 news articles to show that the
different groups have had markedly different impacts. They trace
the rise of each movement from its beginning and explore how
discussions about the diseases appeared on media, public, and
government agendas. In an important exception to the feminist tenet
that women as a group hold less power than men, Kedrowski and Sarow
demonstrate that the breast cancer movement is not only larger and
better organized than the prostate cancer movement, it is also far
more successful at shaping media coverage, public opinion, and
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