Interplay of Influence - News, Advertising, Politics and the Mass Media (Paperback, 3rd Revised edition)

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This text defines mass communication, discusses news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced.

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Product Description

This text defines mass communication, discusses news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced.

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Product Details

General

Imprint

Wadsworth Publishing Co Inc

Country of origin

United States

Release date

October 1991

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Authors

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Dimensions

234 x 156mm (L x W)

Format

Paperback

Pages

304

Edition

3rd Revised edition

ISBN-13

978-0-534-14106-6

Barcode

9780534141066

Categories

LSN

0-534-14106-4



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