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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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New Product Forecasting - An Applied Approach (Hardcover) Loot Price: R3,245
Discovery Miles 32 450
  • This item is a special order that could take a long time to obtain.

New Product Forecasting - An Applied Approach (Hardcover): Kenneth B. Kahn
New Product Forecasting - An Applied Approach (Hardcover): Kenneth B. Kahn

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New Product Forecasting - An Applied Approach (Hardcover)

Kenneth B. Kahn

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Loot Price R3,245 Discovery Miles 32 450 | Repayment Terms: R302 pm x 12*

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Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

General

Imprint: M.E.Sharpe
Country of origin: United States
Release date: April 2006
First published: May 2006
Authors: Kenneth B. Kahn
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 176
ISBN-13: 978-0-7656-1609-8
Barcode: 9780765616098
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 0-7656-1609-2

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