Get customers, clients, and co-workers to say "yes " in 8 minutes
This revised second edition by a leading expert of influence
continues to teach a proven system of persuasion. Synthesizing the
latest research in the field of influence with real-world tested
experiences, it presents simple secrets that help readers turn a
"no" into a "yes." Every secret in this book has been rigorously
tested, validated, and found reliable.Learn dozens of all-new
techniques and strategies for influencing others including how to
reduce resistance to rubbleMake people feel instantly comfortable
in your presenceDecode body language, build credibility, and be
persistent without being a painExpert author Kevin Hogan turns the
enigmatic art of influence and persuasion into a science anyone can
The amazing secret of "The Science of Influence" is its
simplicity. After you read this book you will immediately
understand why people say "no" to you and learn how to turn that
"no" into a "yes" from that moment on.
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