Why is "Shrek" one of the greatest selling DVDs of all time? Why do
shampoo advertisements base themselves on Sleeping Beauty? Why is
it that in this age where there are stories surrounding us in every
media imaginable, that the same simple stories keep being told?
This study attempts to explain why fairy tales keep popping up in
the most unexpected places and why the best storytellers begin
their tales with 'once upon a time'.
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