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Redaktsionnaya Politika Rayonnoy Pressy (Russian, Paperback) Loot Price: R1,792
Discovery Miles 17 920
Redaktsionnaya Politika Rayonnoy Pressy (Russian, Paperback): Kislaya Liliya
Redaktsionnaya Politika Rayonnoy Pressy (Russian, Paperback): Kislaya Liliya

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Redaktsionnaya Politika Rayonnoy Pressy (Russian, Paperback)

Kislaya Liliya

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Loot Price R1,792 Discovery Miles 17 920 | Repayment Terms: R167 pm x 12*

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Sud'ba mestnoy pressy, a v osobennosti - rayonnykh gazet, samogo massovogo otryada pechatnykh izdaniy Rossii - odin iz naibolee aktual'nykh voprosov kak dlya teorii, tak i praktiki sovremennoy zhurnalistiki. Izmeneniya v sotsial'no-politicheskoy strukture rossiyskogo obshchestva, stremitel'noe vnedrenie novykh informatsionnykh tekhnologiy v proizvodstvo pechatnoy produktsii i stanovlenie rynochnykh otnosheniy v mediasfere porozhdayut neodnoznachnye, poroy dramatichnye situatsii. Radikal'nykh sredstv preodoleniya etikh problem poka ne naydeno, no ratsional'naya, optimal'no sformulirovannaya redaktsionnaya politika izdaniy vo mnogom opredelyaet ikh sud'by i populyarnost' u mestnoy auditorii. V dannoy knige predlagaetsya novoe prochtenie voprosov deyatel'nosti rayonnoy pressy v aspekte redaktsionnoy politiki, pod kotoroy avtor ponimaet otnosheniya mezhdu redaktsiey SMI i drugimi uchastnikami massovo-informatsionnoy deyatel'nosti, tsel'yu kotorykh yavlyaetsya zavoevanie (rasshirenie) i uderzhanie auditorii. V rabote bylo vydeleno tri polya informatsionnogo vzaimodeystviya rayonnoy pressy: s auditoriey, vlast'yu i konkurentami na mediarynke.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: February 2013
First published: February 2013
Authors: Kislaya Liliya
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 184
ISBN-13: 978-3-659-35794-7
Barcode: 9783659357947
Languages: Russian
Categories: Promotions
Books > Social sciences > Sociology, social studies > Social issues
Books > Social sciences > Sociology, social studies > Social issues > General
LSN: 3-659-35794-4

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