0
Your cart

Your cart is empty

Books > Science & Mathematics > Chemistry

Buy Now

Products and Process Innovation in the Food Industry (Paperback, Softcover reprint of the original 1st ed. 1997) Loot Price: R4,483 Discovery Miles 44 830
Products and Process Innovation in the Food Industry (Paperback, Softcover reprint of the original 1st ed. 1997): Klaus Gunter...
Products and Process Innovation in the Food Industry (Paperback, Softcover reprint of the original 1st ed. 1997): Klaus Gunter...

Share your images

Products and Process Innovation in the Food Industry (Paperback, Softcover reprint of the original 1st ed. 1997)

Klaus Gunter Grunert, W. Bruce Traill

 (sign in to rate)
Loot Price R4,483 Discovery Miles 44 830

Bookmark and Share

Usually dispatched within 7 - 15 working days.

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: September 2011
First published: 1997
Authors: Klaus Gunter Grunert • W. Bruce Traill
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 242
Edition: Softcover reprint of the original 1st ed. 1997
ISBN-13: 978-1-4612-8433-8
Barcode: 9781461284338
Categories: Promotions
Books > Science & Mathematics > Chemistry
Books > Science & Mathematics > Chemistry > General
LSN: 1-4612-8433-3

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners