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Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd ed.)
Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd ed.): Konstantinos K. Tsiptsis,...
Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd ed.): Konstantinos K. Tsiptsis,...

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Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd ed.)

Konstantinos K. Tsiptsis, Antonios Chorianopoulos

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: August 2011
First published: 2011
Authors: Konstantinos K. Tsiptsis • Antonios Chorianopoulos
Format: Electronic book text
Pages: 372
Edition: 2nd ed.
ISBN-13: 978-1-119-96546-6
Barcode: 9781119965466
Categories: Promotions
Books > Science & Mathematics > Mathematics > Probability & statistics
LSN: 1-119-96546-2

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