Robert Hoffman (Businessman) (Paperback)

High Quality Content by WIKIPEDIA articles! Robert K. Hoffman (1947 - August 19, 2006) was an American businessperson and philanthropist, most notable for co-founding the influential humor magazine National Lampoon. Born in Dallas, Texas, Hoffman graduated from the St. Mark's School of Texas in 1965. While a senior at Harvard, he was one of the three editors of The Harvard Lampoon who went on to co-found the National Lampoon in 1970. He served as its first managing editor before attending the Harvard Business School as a Baker Scholar. After graduation from business school, Hoffman joined his father, Edmund, in the company that became the Coca Cola Bottling Group (Southwest) Inc. The two helped build it into the country's fifth-largest Coca-Cola bottler before selling it in 1998.