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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising Account Planning - A Practical Guide (Hardcover) Loot Price: R1,886
Discovery Miles 18 860
Advertising Account Planning - A Practical Guide (Hardcover): Larry D. Kelley, Donald W. Jugenheimer
Advertising Account Planning - A Practical Guide (Hardcover): Larry D. Kelley, Donald W. Jugenheimer

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Advertising Account Planning - A Practical Guide (Hardcover)

Larry D. Kelley, Donald W. Jugenheimer

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Loot Price R1,886 Discovery Miles 18 860 | Repayment Terms: R175 pm x 12*

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.

General

Imprint: M.E.Sharpe
Country of origin: United States
Release date: July 2006
First published: March 2006
Authors: Larry D. Kelley • Donald W. Jugenheimer
Dimensions: 238 x 169 x 18mm (L x W x T)
Format: Hardcover
Pages: 200
ISBN-13: 978-0-7656-1729-3
Barcode: 9780765617293
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-7656-1729-3

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