The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | February 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2007 |
Authors | Laura Mazur, Louella Miles |
Format | Electronic book text |
Pages | 248 |
Edition | 1st edition |
ISBN-13 | 978-0-470-06564-8 |
Barcode | 9780470065648 |
Categories | |
LSN | 0-470-06564-8 |